Professional Color Without Compromise
Italian innovation meets salon performance. Wild Color™ delivers rich pigment, lasting vibrancy, and exceptional condition in every formula.
Our Color, Your Way.
Wild Color™ is a professional hair color line crafted for stylists who demand excellence. Developed with advanced Italian technology, it offers vibrant, balanced color with brilliant shine and reliable coverage.
Each 6oz tube provides enough for five full applications when mixed at a 1 : 2 ratio with Wild Color Oxidizing Emulsion Cream giving professionals consistent, high-performance results every time.
Bestseller
Innovative Formulas, Limitless Possibilities
Explore a full spectrum of over 230 shades designed for creative freedom and precision.
• 96 Natural Hair Colors – timeless, versatile shades
• 89 Fashion Permanent Colors – unlimited creativity
• 18 Ammonia-Free Colors – gentle and vibrant
• 18 Direct Hair Colors – pure pigment, ready to use
• 6 Special Performance Shades for Men – tailored results
Every shade is made with stoichiometrically balanced pigments for consistent tone, coverage, and brilliance.
Experience the Art of Color
100% Made in Italy
Discover the full Wild Color™ system, from permanent and ammonia-free shades to professional developers and after-color care. Trusted worldwide by stylists who value precision, performance, and beauty.